Hi! I’m Jacob Bogatin. Thanks for stopping by.
Technical Architect of the personalization platform serving millions of customers. The platform consumes tens of billions of user-based events/logs and builds the datasets required for personalization. Designed and implemented the key components of the platform to perform real-time ingestion of the events from over 75 data sources both in structured and unstructured form. Technical Architect of click-thru analytics platform collecting usage from millions of STBs to generate click-thru rates, conversion rates, purchase rates based on catalog/media and search terms. Implemented the backend platform to do large-scale ingest, state machine based intelligent sessionization and sequencing of user actions. Also implemented the HBase client modules which do fine-grained analytical reports for the team of data analysts and business.